Since the summer of 2018, the St. Louis Public News has served the metro St. Louis market as a local arts & entertainment newspaper. The St. Louis Public News informed and inspired readers with a diverse combination of departments and features including CD, film, book, concert, nightspot and restaurant reviews, social-political commentary, art, photography and fiction by local artists and writers. We additionally offer news, an exhaustive calendar of events and listings of entertainment happenings in and around metro St. Louis.
We are proud to be the only independent alternative arts & entertainment newspaper based in and serving metro St. Louis.
Publication Dates & Circulation
The St. Louis Public News distributes at least 20,000 digital copies with a pass-along rate of 2.8 people per copy, your message will be seen by nearly 56,000 readers.
The St. Louis Public News is published every two weeks (26 issues per year), and is available to download by Wednesday evening on the day we release. Free subscriptions by email are also available.
Advertising space is limited, so call now to get your message across to the readers of the St. Louis Public News. 314-665-0221
Who Are Our Readers
[from Alternative Weekly Network]
Alternative newspapers have a vibrant tradition in urban centers across the U.S. and Canada. Boomers grew up with them, and today the alternative press has the same appeal for twenty-somethings.
The readers of alternative newspapers are dynamic, quirky, passionate, interested and involved. They represent and help shape the attitudes and values of their unique communities.
They Work Hard
Our readers are smart. They are more likely to have four-year college degrees and advanced degrees. So it makes sense that they have higher than average household incomes. They are more likely to be employed in professional/technical or managerial positions, and are more likely to own
As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme, providing a number of significant benefits that cannot be found elsewhere, including television, radio, and the Internet.
Top Benefits of Newspaper Advertising:
Newspapers offer better targeting.
Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications.
Newspaper advertising is more flexible.
Newspapers offer more flexibility than any other advertising medium. Advertisers choose the exact size and location of the ad (including section and page), as well as design. Unlike other mediums, such as the Internet, they also choose the exact time the ad appears and its frequency, ensuring that readers will see the same information, in the same format, in the same location. Advertisers also have more control over the final product, by working directly with newspaper staff.
Newspaper advertising can also integrate print-to-web features, such as QR codes, to link readers with relevant web-based information, including special offers and more. In addition, the short lead times of newspapers allow for quick changes to any ad, while still meeting the necessary deadlines.
Digital newspaper advertising is more affordable.
Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs.
Digital newspaper advertising can also be customized to meet any budget. The decline in newspaper ad revenue means fewer print and digital ads are included in each circulation. This is a significant benefit, as advertisers have less competition for ad space (and customers) than other mediums. Additional discounts can be provided for increased ad coverage and frequency.
Digital newspaper advertising reaches more customers.
Though declining in readership, an average issue of a daily or Sunday newspaper reaches more adults than an average half-hour prime time television show. Readers also remove and/or save information, including special events, features on family and friends, coupons, and more. Whereas the average attention span of an Internet user is 8 seconds, readers spend considerably more time reviewing information in newspapers, including advertising.
Digital newspaper readers are also more affluent and the best early adapters. According to media studies, approximately 75% of all households with incomes of at least $100,000 read newspapers. These are households with significantly more purchasing power, who are also more likely to be influenced by newspaper ads.
While advertising mediums continue to expand with technology, the flexibility, targeting, affordability, and reach of newspapers make them the most trusted and reputable source for effectively reaching customers.
a business or be in an executive role. Our younger readers are the leaders of the future.
They Play Hard
Our readers are doers. They're active. You'll find our readers on the ski slopes and the mountain bike trails, in the health clubs and on the dance floor. They read a lot and travel, so you'll find them on the beach with book in hand when they need to relax. They go to more concerts, go to more movies and eat out much more frequently than the average adult.
They Spend Hard
Our readers are the superior advertising target. This is a consumption-minded audience with money to spend. When compared to the average adult, our readers will buy more houses, cars, TVs, stereos, computers, and home furnishings during the next year. They are trend setters, early adapters. |
